Beacons might be the answear for the ROPO effect and the cure for Showrooming

Beacons might be the answear for the ROPO effect and the cure for Showrooming

To prove the beacons are the future of retail one doesn’t have to be a Demosthenes. There’s a very thin line between users’ online and offline actions. Despite the fact that 92% of US retail takes place in the brick-and-mortar facilities, users navigate towards fuller experience. They check other stores’ offers while shopping, they buy online after trying clothes at the boutique, and finally, they search for particular buildings with their cells while lost during the night out. There’s one tiny and simple device that helps retailers mix both kinds of experience within seconds.

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Beacons – tiny gadgets using BLE (Bluetooth Low Energy) – connect with mobile apps and that’s where the magic happens. With a little help from these gems, anyone (retailers, business owners, exhibition managers) can easily add the mobile channel to this experience creating engine. They pair perfectly with apps and mobile marketing automation software. This combo is incredibly efficient while preparing interactive urban games, tourist traffic control, and even new employees onboarding.

13 lucky statistics about beacons

  1. By the end of 2018, there will be 3.5 million beacons installed.
  2. People – more than 40% look for offers on their cell phones while shopping.
  3. Beacon-triggered messages altered in-store retail should raise from $4.1 billion in 2015 to $44.4 billion in 2016.
  4. There are 570 million Android and Apple smartphones compatible with BLE.
  5. Men (91%) are susceptible to personalized in-store message than women (76%).
  6. 82% of purchase decision are made in front of a shelf in the aisle.
  7. in 2017, more than a half of offline transactions will be done with mobile devices.
  8. 53% of retailers can build more compelling offers with beacons.
  9. The majority of them (59%) noticed increase of customers’ engagement.
  10. Well-tailored messages send while the customer is in the store may increase the purchase 20 times.
  11. More than a half (60%) of customers open and engage with beacon triggered notifications.
  12. 61% of customers stated that they would spend during holidays more if received mobile content and offers while in stores.
  13. Consumers like to share local offers with friends. 62% of them does that.

How to use beacons?

There are some obvious beacon uses. In a first place, I have to mention sending offers while customers are near the proper aisle. Picture yourself in a supermarket wandering around sweet sodas. Now you receive a push with a 40% discount for 3 bottles of the one you are looking at. What will you do? There’s a grat chance that you will pack those bottles into the cart and march towards the cashier desk.
For less apparent ideas, let’s consider navigating patients through the modern clinic, or onboarding the newly employed in the office (where to bring papers, where to brew a coffee, etc.).


Sources: Beaconstac , LinkedIn, Statista, Linchpinseo, SearchEngineWatch


What are your experience with beacons? Do you use them?