What’s the most annoying thing about shopping? Obviously the long checkout queues. How great would it be to just pick up the stuff you need and go home, without waiting at all? Well Amazon wants to provide exactly this experience, with Amazon Go:



What is Amazon Go?


Amazon Go is a new kind of store with no checkout required. They have created the world’s most advanced shopping technology so you never have to wait in line. With their Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)


How does Amazon Go work?


Their checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Their Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.


So I can just shop normally?


Yes! Just browse and shop like you would at any other store. Then you’re on your way. No lines, no checkout.


What can you buy at Amazon Go?


On offer are delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands Amazon loves, plus special finds they’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of the chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.

The store is currently being tested on Amazon employees only and will open to the public in 2017.

[Source Amazon.com]

Check out the video!



As APPmanago staff, we think that this is incredible example of implementing mobile marketing into traditional brick and mortar stores. Possibilities are endless, but will this idea really workout? Will other brands adapt to this model of business? Show us what you think in the comments!