8 Ways to Attract New Buyers And Their Money

Virtually everyone (98 percent) of Americans own a mobile device and the majority (56 percent) of them own a smart phone. Plus, unlike PCs, most users keep their mobile devices near them at all times.

If you’re not including mobile marketing in your sales planning, you’re not just missing an opportunity to surge ahead of your competition, but you’re likely losing existing business to more tech-savvy companies.

The good news is that it takes only a small investment of time and money to ramp up your mobile marketing capabilities. Below are just a few things to consider.

 

 

Ways to attract buyers with mobile marketing

Mobile internet traffic accounts for approximately one-third of all searches. If you’re not visible on the web or if your site isn’t compatible with the ever-increasing number of screen sizes, you’re losing potential customers.

1. Start a mobile preferred customer program. The overwhelming majority of consumers, both retail and business, feel they get a value from belonging to a preferred customer program. You can use this to announce your latest products and specials, direct them to special events or offer a targeted savings.

2. Use e-coupons. Coupons don’t just have to be for retailer consumers. Business buyers are also attracted to saving money. Plus, e-coupons are much more likely to be redeemed that traditional paper coupons.

3. Don’t forget to nurture your brand. Although mobile marketing provides an excellent way to communicate special price offers, most consumers want more than just price. They are looking for a company with integrity and other values they admire, such as a green initiative. Make sure that your customers know what your company stands for and reinforce that with your branding.

4. Consider a branded app. Approximately one quarter of all mobile web searches begin via a branded app. This also has the benefit, by definition, of excluding your competition from the search and focusing solely on your company’s products and services. Developing your own app doesn’t have to be expensive. You can easily search for an app building software on Google that allows you to create one without coding.

5. Make it local. Consumers are increasingly looking to keep the dollars they spend in the community. Plus, a growing number of shoppers look for business hours and contact information via their mobile devices. Make sure that all of your essential information can be easily found there.

6. Don’t forget social media. While Facebook has more than one billion registered users, there are a myriad of smaller sizes with much more closely-targeted audiences. Explore advertising and posting on other sites that focus on your industry.

7. Incorporate email marketing. Focusing on mobile marketing doesn’t mean ignoring email marketing. More than one-third of emails are opened on a mobile device. Make sure that your email program adapts well to mobile screens.

8. Don’t forget that call to action. Whether it’s an email, a text message or a social media post, don’t forget to tell your potential customer what you want them to do. That can be to buy something, to come to your office for a free consultation, to book an appointment or to simply download a free e-book. Leave no doubt about your marketing aim.

Mobile marketing needs to be a part of every B2B sales campaign, but it doesn’t have to be scary. Inside Sales Box can help you connect more effectively with your mobile B2B customers.

What’s Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.