Everyone blabbers about what you should do with the users that you already have. Even we have some articles on that topic (you can find them here, here, and here). Sometimes the bigger problem is the lack of people willing to use your app. Where to start? Should you work organic, or should you pay for the ad? If you are wondering how to expand your database, and you need some inspiration, skim this text.

 

 


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In August 2015, VentureBeat published a report about methods of mobile users acquisition. They asked top market players about the best ways to convert desktop users to mobile ones. Top 5 methods named by the “mobile first” playing companies are:

  • Email – 29.3%;
  • Social media – 18.9%;
  • In-app banners – 9.0%;
  • Cross-marketing – 7.2%;
  • ASO – 6.8%.

The least liked, at the rate of 1.4% each are:

  • In-app viral tactics;
  • Offer walls;
  • Playable ads.

Mobile users acquisition tactics are slightly different than the conversion methods. So how exactly should you get more users for your app?

The best mobile users acquisition tactics

  1. Promote freemium version – Freemium is a business model in which part of the software is charge-free, and only more advanced features require paid variant.
  2. Free version but limited in time – There’s something about the human nature that makes us looooove limited editions. The same magic appears when you launch “ONLY FOR THE NEXT 12 HOURS” free app.
  3. Burst Campaign – The campaign in which you put a lot of money to push the app’s promo to its limits in a very short time. It has pros and cons. You can read them below the list.
  4. Soft launch – The tactic (mentioned here) of the pre-released launch of the app on the smaller market similar to the targeted one.
  5. Targeting the ads – Another method of app promotion is to target the ads with, for example, mobile marketing automation platform to the most prospective potential users. You can easily create the behavioral profile of the average user with earlier collected behavioral data.
  6. Content marketing – Mobile apps and games are a good match with marketing content. Think of tips, hacks, users’ experience or even some expo pictorial.
  7. Social media – Never underestimate the power of social media. Information on a fan page has a very wide impact.
  8. Video – Short spots that show the practical use of the app, or how to explore the game are popular. Thanks to mirroring neurons, videos help to create sort of a bond between the watcher and the product.
  9. Cross promo – If you can think of the distinguishable product that you can complement with your app – you hit the bull’s eye. Just left no stone unturned to marry two products and promote them as a package.

 

Burst campaigns: Pros/Cons

 

If your goal is to increase the number of the new users you might want to consider the burst campaign. It has both advantages and disadvantages. Its strong points are:

 

+Hoards of the new users;

+Fast improvement of the ranked position in the appstore;

+Visible effects.

 

On the other hand, it generates:

 

-Users’ low “quality – one-launch-and-discard type of users;

-Data corruption;

-High costs;

 

Decision is up to you.

 

What do you think of these methods? Do you know any other tricks?