Mobile World Congress, one of the biggest mobile marketing events just came to an end. Everything from virtual reality, new handsets and ingenious app ideas, to 3D printing, privacy protection and backend solutions were on display this year. Nearly 40 countries and territories from around the world showcased innovative companies and ideas from their citizens in dedicated Country Pavilions. As always, 2016 conference programme was a highlight of the week, featuring 374 speakers from consumer brands, mobile organisations, mobile operators and industries touched by the mobile market — including advertising, banking, health, NGOs, entertainment and education.
For more MWC’s highlights check this link.


Mobile marketing and mobile marketing automation are a biggie for all digital marketers. The Omnichannel is no longer a catchphrase. It became the real deal. Big events and congresses are an excellent opportunity to find inspiration, listen about the mobile marketing trends and make new friends. What other events we should put in our agenda?


App promotion Summit, London, 7th July 2016

To be concise I’ll leave the event highlights to the organizers:

The App Promotion Summit is a perfect event for anyone looking specifically at the mechanics behind the app promotion. You can register here.


Apps World London, 19-20th October 2016

Official website:

Apps World London is a bright point that lights the October’s melancholy. The Congress is all about the apps. You can even download and use Cicero app. The networking app allows you to create your own event schedule before and during the show, and then you’ll have this personalised information in your pocket. The event is full of interesting workshops and seminars. Its popularity is immense and grows every year. To prove that I want to show you some facts and numbers from the lest year’s summary:

  • 10.000 attendees,
  • 350 exhibitors,
  • 67% senior level attendance,
  • big brands (Coca-Cola, Tesco, Unilever, etc.) presence,
  • 12 various conferences.

Here you’ll find the full infographic with 2015 Congress summary.


Casual Connect Events, Singapore, San Francisco, Tel Aviv, May, July and November 2016

Official website:

Casual Connect Asia 2016, 17 – 19 May 2016, Singapore

Professional Attendees: 1,000 | Speakers: 150

Indie Prize Showcase Teams: 120

A convenient entry into Southeast Asia makes access to regional developers a breeze. Visits to Indonesia, Vietnam, Thailand, Malaysia and Philippines are organized each year in conjunction with Casual Connect.


Casual Connect USA 2016, 18 – 20 July 2016, San Francisco

Professional Attendees: 3,000 | Speakers: 300

Indie Prize Showcase Teams: 100

The undisputed hub of technology hosts largest event complete with the Indie Prize Awards and a party in San Francisco City Hall.


Casual Connect Tel Aviv 2016, 1 – 3 November 2016, Tel Aviv

Professional Attendees: 1,500 | Speakers: 150

Indie Prize Showcase Teams: 64

Building on the sucessful launch of Casual Connect Tel Aviv 2015, this year’s event is designed to harness the energy of one of the greatest startup cities you’ll find anywhere. Tel Aviv boasts the largest concentration of video gaming tech and development in the world.

Make time for one more event! Register to a free webinar 5 cool ways to use APPmanago


Mobile Marketing Summits, London, March, April, May, June, September, October 2016

Official website:

Mobile Marketing Summits, produced by Mobile Marketing Magazine, deliver critical insight and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work for their business. Company’s mission is to help the world make sense of mobile, establishing stronger bonds between marketers and the technology they need, and encouraging better, more engaging brand experiences to be built.

There are numerous themes of the summits, like retail, travel & tourism, or brands. You can check them all here.


Slush, Helsinki, November 30th–1st December 2016

Official website:

Slush is the focal point for entrepreneurs and tech talent to meet with top-tier international investors, executives and media. The two-day event takes place every fall in wintery Scandinavia amidst one of the most dynamic tech ecosystems on the planet. In 2016 Slush takes place on November 30th–1st December in Helsinki, Finland.

In 2015, Slush gathered together 15,000 attendees, including 1,700 startups, 800 venture capital investors and 630 journalists from 100 countries. People from more than half of the world’s countries traveled to Helsinki, with the ambition of taking their business to the next level.


I’ll leave you with Mark Zuckerberg, one of Mobile World Congress speakers, who spoke about VR.