Omnichannel: what is it and should you be interested? Our answer to this is YES.


First, let’s start with what is omnichannel. “Omnis” is Latin for “every/all” – then as you can easily deduce, omnichannel will be considered as the integration of psychical (offline) and digital(online) channels to offer your customers better, unified and seamless experience. In other words, it is a cross-channel business model that companies use to improve customer experience. But the question is, how does it work?


To understand this we need to have a clear look at omnichannel’s target, which is increasing the possible means of interaction of the seller (or company, let’s call it service/product provider) with client/buyer, with the help of countless integrated channels. Every one of them being the best quality possible, by the way. You want to combine retail stores, online shop, webpage, social medias, mobile devices, emails – literally every possible way of communication. Doing so you’ll collect an enormous amount of useful data. Yeah, it is good to collect it, but again how to do it? If you are reading this post, then you are in the best place to ask. SALESmanago and APPmanago are the thing you need.


SALESmanago + APPmanago: the perfect combination.



SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering them by the real-time flow of customer behavioral and transactional data.


APPmanago is a cloud-based Mobile Marketing Automation platform developed by SALESmanago – world’s top 6 marketing automation platform (according to used by over 5000 customers in 40 countries. It offers a complete suite of functionalities and solutions that help marketers to harness the full potential of mobile and truly engage customers who downloaded your mobile app. APPmanago allows for app users identification, individual users behavior tracking and automated real-time 1-to-1 personalization of marketing in the context of the phone and mobile app.

But the important thing is that now the integration of both is possible. Read more on this topic in our next post.


“The brands who can best interpret omnichannel data and understand all customers are the winners.”


Where is it all going?
The whole world is going mobile – it’s a fact. Many specialists think that traditional stores will become just a warehouse of commercial space. As internet access became one of the fundamental human rights, digitalization of society became inevitable. Nowadays omnichannel is simply necessary for achieving success in any business.