For some people when you say deep linking, they start to imagine some underwater construction site with a lot of chains. Well this post is not about it, so sorry to all marine enthusiast. The Deep linking we are talking about is related to mobile marketing and Android/iOS applications. Well it’s only right since right now you are on APPmanago Mobile Marketing blog. Then let’s begin. What is a Deep Link?
Deep Link is simply a link that takes you to content
Let’s give you an example:
This is not a deep link www.appmanago.com
This is a deep link www.appmanago.com/resources/webinars/
If it’s so easy why even talk about it? Well have you ever heard the phrase – ‘Want to be a millionaire – think like one’? Facebook, Google, and Twitter have invested heavily in deep linking – they hope it will fuel their adverts. Google already added deep linking support to Adwords; Facebook announced its initiative, App Links. Twitter, Apple, and Yahoo have also decided to strengthen their deep linking support. A great example of deep linking is the Uber app that is letting the users of Google Maps book cabs from the level of Maps application, which certainly does increase the number of people using their services.
With deep linking, developers can link apps together, sending users to profile pages, product listings or specific deals. Simply saying, deep linking helps apps becoming more seamless and connected.
Seems quite useful right? If so why aren’t everyone using it already?
According to URX (San Francisco-based company that used mobile deep linking technology to link content across devices), Only 22 percent of the top 200 mobile apps use deep linking. Why? Mostly because there is no single, versatile method to apply it. Companies need standards that will allow implementing deep linking in any app easily. A lot of companies are currently working on that issue, but they still haven’t agreed on one way to do it. The result of this is the limitation of real cross-compatibility between apps.
Different types of deep links:
–Deferred deep links
Deferred deep links can take users to content even if the app is not installed when the link is opened. The link will first redirect the user to download the app, and then take him to the specific “deferred” content just after first launch.
–Contextual deep links
Contextual deep links have all of the qualities of deferred deep links, but they store information about where the link was clicked, where a user wants to go, who originally shared the link and a huge amount of customizable data.
Contextual links add value for both app developers and users.
It’s Apple that introduced Universal Links in iOS 9. Universal Links are standard web links that point to both a web page and a piece of content inside an app. When a Universal Link is opened, the system checks to see if any installed device is registered for that domain. If so, the app is launched without the need of loading the web page. If not, the web URL (which can be a simple redirect to the App Store) is loaded in Safari.
A certain study found that Universal Links increased conversion to open by 40%.
Do you have any questions about deep linking? Maybe you know of something we did not mention yet? Tell us your opinion in the comments!