Counterfactual history is a new form of methodology in science research. It is based on a hypothetical assumption that some of historical facts and decisions didn’t happen, or they went in a way different from their actual condition. The ultimate question to answer is “What if…” and it dramatically changes the look at past facts. Therefore, what if Alexander Graham Bell hadn’t invented the phone in 1876? The first SMS wouldn’t have been sent then, the public use of QR codes would have been impossible, and Benhauer wouldn’t have created APPmanago, the innovative platform for Mobile Marketing Automation. Fortunately, nothing like this has happened, and Mr. Bell gifted the humanity with the prototype of the device which is used by more than 80% of the population. That’s why it is worth to consider how to use a multitude of marketing opportunities in Mobile channel.