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Back in the days – when smartphones were just thought to be a passing trend, no one expected how fast mobile commerce growth rate would be. In 2014 mobile devices’ popularity exploded. In just 7 years from introducing them, mobile browsing overshadowed desktop, resulting in over 2 billion users accessing internet from the level of the devices so small, it could be hidden in their pockets or purses. That’s astonishing number, especially when you know that earth population is just 7.5 billion.

 

So why do you need to be mobile friendly?

Let’s start with this – mobile browsing is still on the rise. Current growth rate is getting bigger, average time spent on smartphone in 2007 was 20 minutes, but in 2014 it was already 3 hours. That’s almost 1000% in 7 years!  In 2015 number of smartphones’ users was 2.5 billion, and estimated number of them in 2020 is 6.1 billion. That’s more than double it. As you can see, this is an opportunity you cannot miss, thus optimize your business to be mobile friendly. And better do it now (unless it’s already done)!

 

Mobile Commerce Sales are increasing

Clothing industry in UK is great example of this trend. An analysis on 10 big brands showed that people heavily relied on mobile devices for shopping during Christmas shopping spree in 2015.

 

This is just one of many examples on how important mobile is is to any business. Statistics show, that for online-only retailers, mobile optimized website can increase consumer engagement by as much as 85%. It’s important to take notice of a paramount fact that your emails, advertisements and website may appear totally different, depending on device of the user.

 

Multiscreening is another important aspect concerning necessary improvements in mobile marketing strategy. Nowadays almost everyone is using many different devices at the same time at least once per day (e.g. TV, laptop, smartphone, and smartwatch). Designing multi-device friendly platform is no longer an voluntary action – it’s a must. Almost 52% of users report that bad mobile experience made them less likely to engage with the company.

 

According to the stats, time spent on mobile devices in 2014 risen by 24%, but mobile ad spend growth increased only by 8%. That 8% in money language means about 25$ billion were lost in the abyss of badly utilized cash, forever.

 

Connecting the dots now? Then you probably ask how can you do it, how can you optimize for mobiles efficiently. Let us give you a few tips!

 

Page loading speed – even though we have some pretty powerful smartphones available, this is still the minority compared to average user. Many of us have limited internet bandwidth so first optimize images. Then minify the code, leverage browser caching, and reduce redirects, so browsing through your site will become smooth and fast.

Do NOT use Pop-Ups – every smartphone user hates it with all his heart. If you ever tried to press tiny little X mark with your big effin finger then you know the struggle.

Simplify – everything you can, but do it in a way that does not remove any important features.

Responsive web design – your website should adjust to many different resolutions and screen sizes.

DO use CSS, JavaScript, and images – website needs to be neat and tidy, not ascetic like starving monk.

Do NOT use Flash – plugin which you spent so much time preparing may just not work on user’s phone.

DO Use HTML5 instead – it has much cleaner code, and with smarter storage it will make your videos and audio truly accessible. HTML5 is really viable language for writing mobile optimized website.

 

You could also make an app for your site which is quite popular right now, and it fits in with the trend named appification. Additionally you can put push notification into it’s full use, which is convenient way to communicate with clients. Depending on what service or product you provide it might be great idea. Think of Uber, convenient, inexpensive taxi service. Because people are most likely to carry a smartphone rather than a laptop when traveling, it made sense for Uber to make mobile app, and it made them extremely successful. Remember though, to not become a copycat of popular apps – world doesn’t need another Tinder for this, or Airbnb for that!
So now you know why mobile users are important, and how to make them happy. Mobile is the future of internet, use every mean possible to make your prospects enjoy experiencing your company.