Today we took a little trip down the memory lane. 20+ years ago the chess master, Garry Kasparov beat the supercomputer Deep Blue in the sensational match. Maybe it’s about time to see the bigger picture that stands behind the technological mobile boom that we’re experiencing today.


It’s hard to imagine life without mobile devices today, right? For modern usres it might sound odd that not more than three and a half decades ago no one heard about mobile phones.

The first mobile phone, the Motorola DynaTAC, created by Martin Cooper was a luxury that only the chosen group could afford. It weighed nearly 3 kg, the battery endured about 30 minutes of talk time, address book held only 30 contacts, and the call could have been done only in the center of Chicago. No one seemed to mind – it was important that the new method of communication was associated with a particular human being more than it was with a place. There is nothing surprising in the fact that launching this innovative device caused quite a stir among the people interested in modern technologies.

Today we know, it was a milestone in smartphones development, which are in the first place associated with mobile apps. Moreover, it turned upside down many people’s perception of reality.

Despite the fact that only 2% of society had access to the mobile phones back in the 90s, the group of users grew on the yearly basis. The first, simple apps focused mainly on the phone customization. You probably remember all those wallpapers, ringtones and simple games such as iconic snake downloaded via WAP.


And from this very moment mobile development escalated quickly: Siemens S10 had a four-color screen, indestructible Nokia 3310 had an internal antenna, and Nokia 7110, launched in 1999 already could access the internet.

There was, however, one teeny-tiny flaw of the late 90s mobile phones – web browsing on the small screen was neither efficient nor convenient. To meet users needs, Apple released the first iPhone in 2007. It was followed by multiple smartphones with Android operating system.

Companies quickly inhabited this environment. The first applications could be downloaded from the multimedia platforms by sending an SMS. Then the unique link was generated. It redirected you to the earlier-chosen file. Apps were uncomplicated back then with their simple graphics and quite limited features.

And then we discovered a real game-changer – the LTE internet. Given the fact that there’s an app for virtually anything, smartphones evolved into personal assistants and had even become an extension of desktop computers.

“Smartphonization” of life also leads to the active creation of mobile user’s identity. People are more and more conscious of opportunities offered by smartphones. They became pickier about the stuff they install on their devices. It’s obvious that to make themselves distinct from others, app developers have to use even more advanced tools and tricks.

Planning successful mobile campaign these days one must segment users into specific audiences and prepare marketing flow for each of them. Luckily, there are some tools designed especially for this kind of tasks. You can find them on the mobile marketing automation platforms and use to leverage behavioral analysis as well as message personalization, so every recipient receives perfectly tailored content at the best moment possible. A skilled marketer can put information like geolocation or device’s type to a good use. And it’s just the beginning of the features list.

If you want to learn who is the average John Q. Mobile read Portrait Of A Modern Smartphone User [74 Astonishing Statistics You Must Know] and learn more about the habits and behavior of a typical smartphone user!